Industrial Project with eResults: Information Processing in the Internet
- eResult GmbH
- Georg Elias Mueller Institute of Psychology, Department of Social and Communication Psychology
- Prof. Dr. A. Munk
- Prof. Dr. M. Boos
- T. Wilhelm, eResults GmbH
- Andreas Cordes
This project is concerned with information processing in the internet. Its aim is to explore the dependencies between web-design, intentionality and (overt) attending behaviour. More explicitly, the following key questions are addressed:
Is it possible to predict the movements of the eye from the features of the web-page if the intent of the user is known?
May subsets of persons with similar eye movement patterns be identified? If so, which are their defining attributes?
This project is a collaboration with eResult, a company working in e-business and the Georg Elias Mueller Institute of Psychology. It is supported by a grant from the Georg Christoph Lichtenberg Society.